LLM/AI Changelog

Updated 18 Aug 2026

AI Platform Changes That Affect Brand Visibility

Every update to ChatGPT, Gemini, Perplexity, Copilot and Google Search can change how your brand appears in AI-generated answers. We track release notes, API changes and documentation updates across major LLM platforms so you don't have to.

Total Updates
1,608
Copilot
805
ChatGPT
451
Gemini
306
Claude
81
GoogleAI
32
Perplexity
27
Pinned Highlights · 98
Click any dot to open · Esc to close
today Jan 2025 Apr Jul Oct Jan 2026 Apr Jul 7 Jan 2025 · Copilot — Outlook: Switch between Work and Web grounding in Microsoft 365 Copilot Chat 8 Jul 2025 · Copilot — Excel: Copilot in Excel with Python | Reasoning Model Integration (Think Deeper) 22 Jul 2025 · Copilot — Microsoft 365 Copilot Chat: Researcheravailable in GA 19 Aug 2025 · Copilot — Microsoft 365 Copilot Chat: GPT-5 now available in Copilot Chat 3 Sep 2025 · Copilot — Microsoft 365 Copilot Chat: Personalize interactions with Copilot Memory 16 Sep 2025 · ChatGPT — September 16, 2025 — Improvements to search in ChatGPT 29 Sep 2025 · ChatGPT — September 29, 2025 — Introducing Instant Checkout and the Agentic Commerce Proto… 14 Nov 2025 · Perplexity — What We Shipped - November 14th 18 Nov 2025 · Gemini — 2025.11.18 24 Nov 2025 · ChatGPT — November 24, 2025 — Shopping research in ChatGPT 5 Dec 2025 · Perplexity — What We Shipped - December 5th 12 Dec 2025 · Perplexity — What We Shipped - December 12th 23 Dec 2025 · Copilot — Microsoft 365 Copilot app: GPT-5 powers Copilot Chat by default 15 Jan 2026 · ChatGPT — January 15, 2026 — Improved memory for finding details from past chats (Plus & P… 22 Jan 2026 · ChatGPT — January 22, 2026 — 5.2 Personality System Prompt Update 26 Jan 2026 · ChatGPT — January 26, 2026 — Improvements to search response quality in Voice 27 Jan 2026 · Copilot — Microsoft 365 Copilot Chat: Copilot Chat model selector now offers GPT-5.2 30 Jan 2026 · ChatGPT — January 30, 2026 — More visual responses 4 Feb 2026 · ChatGPT — February 4, 2026 — Update on thinking time settings for GPT-5.2 Thinking in Chat… 6 Feb 2026 · Perplexity — Perplexity Update - February 6th, 2026 9 Feb 2026 · ChatGPT — February 9, 2026 — Testing ads in ChatGPT (Free, Go) 10 Feb 2026 · ChatGPT — February 10, 2026 — Updates to deep research 10 Feb 2026 · ChatGPT — February 10, 2026 — GPT-5.2 Instant Update 12 Feb 2026 · Gemini — 2026.02.12 13 Feb 2026 · Perplexity — What We Shipped - February 13, 2026 13 Feb 2026 · ChatGPT — February 13, 2026 — ChatGPT updates: Better file uploads, easier copying, and mo… 19 Feb 2026 · Gemini — 2026.02.19 20 Feb 2026 · Perplexity — What We Shipped - February 20th, 2026 20 Feb 2026 · ChatGPT — February 20, 2026 — Expanded context window for Thinking 24 Feb 2026 · Copilot — Microsoft 365 Copilot extensibility: Declarative agents upgraded to GPT‑5.1 25 Feb 2026 · ChatGPT — February 25, 2026 — Add sources to your projects from anywhere 3 Mar 2026 · ChatGPT — March 3, 2026 — GPT-5.3 Instant Update 4 Mar 2026 · GoogleAI — Removed outdated information about JavaScript and accessibility 5 Mar 2026 · ChatGPT — March 5, 2026 — GPT-5.4 Thinking in ChatGPT 10 Mar 2026 · Copilot — Microsoft 365 Copilot Chat: Explainable AI with deep and inline citations for co… 24 Mar 2026 · ChatGPT — March 24, 2026 — Shopping updates in ChatGPT 2 Apr 2026 · ChatGPT — April 2, 2026 — ChatGPT in Apple CarPlay 9 Apr 2026 · ChatGPT — April 9, 2026 — GPT-5.3 Instant mini in ChatGPT 13 Apr 2026 · GoogleAI — Introducing a new spam policy for "back button hijacking" 14 Apr 2026 · Gemini — April 14, 2026 14 Apr 2026 · GoogleAI — Clarifying the use of spam reports 15 Apr 2026 · Gemini — April 15, 2026 15 Apr 2026 · Gemini — 2026.04.15 16 Apr 2026 · Claude — April 16, 2026 — Claude Opus 4.7 launch 16 Apr 2026 · ChatGPT — April 16, 2026 — Rolling out ads in Australia, New Zealand, and Canada 17 Apr 2026 · Perplexity — Personal Computer on Mac Launch and Computer Updates - April 17, 2026 20 Apr 2026 · GoogleAI — Added a section about "read more" deep links 21 Apr 2026 · Gemini — April 21, 2026 21 Apr 2026 · Copilot — Microsoft 365 Copilot chat: Rich Bing web answer cards in Copilot Chat 22 Apr 2026 · ChatGPT — April 22, 2026 — Fast answers in ChatGPT 22 Apr 2026 · ChatGPT — April 22, 2026 — ChatGPT for Clinicians 23 Apr 2026 · ChatGPT — April 23, 2026 — GPT-5.5 in ChatGPT 30 Apr 2026 · GoogleAI — Expanding preferred sources to all languages where Google Search is available 5 May 2026 · ChatGPT — May 5, 2026 — Memory sources and more personalized responses in ChatGPT 5 May 2026 · ChatGPT — May 5, 2026 — GPT-5.5 Instant in ChatGPT 8 May 2026 · GoogleAI — Deprecating the FAQ rich result feature 12 May 2026 · ChatGPT — May 12, 2026 — More images in answers for Free users 15 May 2026 · ChatGPT — May 15, 2026 — Personal finances in ChatGPT 15 May 2026 · GoogleAI — Adding a new guide on optimizing for generative AI features 15 May 2026 · GoogleAI — Clarifying that spam policies apply to generative AI responses in Google Search 15 May 2026 · GoogleAI — Clarifying that spam policies apply to generative AI responses in Google Search 19 May 2026 · Copilot — Microsoft 365 Copilot Chat: OpenAI’s GPT‑5.5 Instant available in Copilot Chat [… 19 May 2026 · Copilot — Microsoft 365 Copilot Chat: OpenAI’s GPT 5.5 Thinking available in Copilot Chat … 19 May 2026 · Gemini — May 19, 2026 20 May 2026 · GoogleAI — Added hasAdultConsideration to product-related structured data types 21 May 2026 · Claude — May 21, 2026 — Claude now works with more security and compliance tools 21 May 2026 · ChatGPT — May 21, 2026 — Codex updates: richer context, goal mode, browser improvements, a… 27 May 2026 · GoogleAI — Preferred sources is available in AI Mode and AI Overviews 28 May 2026 · ChatGPT — May 28, 2026 — GPT-5.5 Instant Update 28 May 2026 · Claude — May 28, 2026 — Claude Opus 4.8 launch 4 Jun 2026 · ChatGPT — June 4, 2026 — Memory that stays more up to date 4 Jun 2026 · ChatGPT — June 4, 2026 — Lockdown Mode is now available to all logged-in users 4 Jun 2026 · ChatGPT — June 4, 2026 — Rolling out ads in the UK 8 Jun 2026 · ChatGPT — June 8, 2026 — ChatGPT app experience updates 9 Jun 2026 · Claude — June 9, 2026 — Claude Fable 5 launch 10 Jun 2026 · ChatGPT — June 10, 2026 — Simplified controls in the model picker 12 Jun 2026 · ChatGPT — June 12, 2026 — Retiring GPT-5.2 models 12 Jun 2026 · Claude — June 12, 2026 — Fable 5 and Mythos 5 access suspended 15 Jun 2026 · GoogleAI — Clarifying guidance on llms.txt files 16 Jun 2026 · Copilot — Microsoft 365 Copilot Chat: Anthropic’s Claude now available in Microsoft 365 Co… 19 Jun 2026 · Perplexity — Deep Research, command panel, and enterprise controls - June 19, 2026 24 Jun 2026 · ChatGPT — June 24, 2026 — GPT-5.5 Instant Update 26 Jun 2026 · ChatGPT — June 26, 2026 — Retiring GPT-4.5 30 Jun 2026 · Claude — June 30, 2026 — Claude Sonnet 5 launch 1 Jul 2026 · Claude — July 1, 2026 — Access to Claude Fable 5 and Claude Mythos 5 restored 6 Jul 2026 · ChatGPT — July 6, 2026 — GPT-5.5 Instant Mini in ChatGPT 8 Jul 2026 · ChatGPT — July 8, 2026 — Introducing GPT-Live-1 in ChatGPT Voice 9 Jul 2026 · ChatGPT — July 9, 2026 — Introducing ChatGPT Work 9 Jul 2026 · ChatGPT — July 9, 2026 — Introducing ChatGPT Sites in public beta 13 Jul 2026 · Perplexity — Brain, faster Computer models, and website publishing - July 13, 2026 13 Jul 2026 · ChatGPT — July 13, 2026 — ChatGPT returns to WhatsApp in the EEA 15 Jul 2026 · ChatGPT — July 15, 2026 — Increased custom instructions limit 16 Jul 2026 · ChatGPT — July 16, 2026 — ChatGPT desktop app experience updates 21 Jul 2026 · Gemini — 2026.07.21 23 Jul 2026 · ChatGPT — July 23, 2026 — Health in ChatGPT 24 Jul 2026 · Claude — July 24, 2026 — Claude Opus 5 launch 29 Jul 2026 · ChatGPT — July 29, 2026 — Sign in with ChatGPT (beta) 13 Aug 2026 · Gemini — August 13, 2026
51–100 of 1,608 updates
Copilot
Pinned Copilot 21 Apr 2026 copilot

Microsoft 365 Copilot chat: Rich Bing web answer cards in Copilot Chat

Rich Bing web answer cards in Copilot Chat
[Windows, Web]
Microsoft 365 Copilot now displays rich, interactive Bing web answer cards—such as Weather and Stocks—directly in chat responses to help users quickly access relevant, real‑time information.
Roadmap ID:
500865
Details:
What changed:
Copilot Chat will now show Bing’s rich and interactive answer cards—such as Weather, Stocks, and other structured information—when users ask related questions. Previously, Copilot provided only text‑based responses without these enhanced visual cards.
Why:
This change helps users get clearer, more actionable information at a glance, reducing the need to leave Copilot Chat to check external sources.
Try this:
Ask Copilot for the current weather in your city.
Request stock information for a company your team follows.
Check sunrise and sunset times by asking Copilot directly.
Why this matters:
Business impact:
Provides faster access to real‑time data, improving decision‑making and reducing context switching.
Personal impact:
Helps individuals quickly get the information they need without opening additional tabs or apps.
Brand Impact
Microsoft's Copilot Chat now displays rich visual cards—like weather forecasts and stock prices—directly in conversations instead of just text, pulling live data from Bing. This makes brands and services featured in Bing's answer cards (weather providers, financial platforms, news sources) more visible to users since they appear prominently in chat results. Companies not integrated into Bing's structured data cards risk lower visibility, as users will see competing alternatives presented first without needing to search elsewhere.
GoogleAI
Pinned GoogleAI 20 Apr 2026 google_search

Added a section about "read more" deep links

What
: Added a new section on
"read more" deep links
to the snippet documentation.
Why
: To explain how to increase the likelihood of your content appearing with a
"read more" deeplink in Google Search results.
Brand Impact
Google updated its search results to show "read more" links that take users directly to specific sections within web pages instead of just the main page. Brands whose content is well-organized with clear section headers and structured formatting will be more likely to get these deep links displayed, potentially driving more qualified traffic to their pages. Companies that optimize their article structure and internal linking could see increased visibility and click-through rates, while poorly-organized competitors may lose visibility to this new feature.
Perplexity
Pinned Perplexity 17 Apr 2026 perplexity

Personal Computer on Mac Launch and Computer Updates - April 17, 2026

This week, Perplexity shipped Personal Computer on Mac. Perplexity has also shipped updates to make Computer easier to control and more integrated with personal context with a prebuilt Personal CFO.
Pinned Claude 16 Apr 2026 claude_app

April 16, 2026 — Claude Opus 4.7 launch

Our latest model, Claude Opus 4.7, is now generally available. Opus 4.7 shows improvements in software engineering and complex, long-running coding tasks, as well as better vision, allowing it to see images in higher resolution. For more information, see our blog post:Introducing Claude Opus 4.7.
Brand Impact
Claude's AI assistant just got smarter at understanding images in greater detail and handling complicated software work. This means brands in tech, software, and visual products (like design tools, photography apps, or anything with complex imagery) may see their offerings recommended more often when users ask Claude for help with these tasks. Companies in other sectors might see slightly less visibility in these specific use cases, though Claude remains a general-purpose assistant for all types of questions.
ChatGPT
Pinned ChatGPT 16 Apr 2026 chatgpt

April 16, 2026 — Rolling out ads in Australia, New Zealand, and Canada

We're beginning to rollout ads for users on Free and Go plans in Australia, New Zealand, and Canada. Plus, Pro, Business, Enterprise, and Education plans do not have ads.
Brand Impact
ChatGPT is now showing advertisements to free and paid Go plan users in Australia, New Zealand, and Canada, while premium subscribers (Pro, Business, Enterprise, and Education) see no ads. This creates a two-tier visibility system where advertisers can now pay to reach millions of ChatGPT users in these regions, potentially boosting recommendations for brands willing to advertise while users on premium plans remain ad-free. Brands not advertising may lose visibility to cost-conscious users on free and Go plans, giving paid advertisers a significant advantage in product discovery and recommendations.
Gemini
Pinned Gemini 15 Apr 2026 gemini_api

April 15, 2026

- Launched [Gemini 3.1 Flash TTS Preview](https://ai.google.dev/gemini-api/docs/models/gemini-3.1-flash-tts-preview), our cost-efficient, expressive, and steerable text to speech model. Read the [Text-to-Speech](https://ai.google.dev/gemini-api/docs/speech-generation) docs to learn more.
Brand Impact
Google has launched a new, cheaper version of Gemini that can convert written text into natural-sounding spoken audio, with more control over how it sounds. This makes it easier and more affordable for companies to build voice-based products and services, which could shift recommendations toward brands that integrate voice features into their apps and services. Smaller companies and startups may gain competitive advantage since the lower cost removes a major barrier to adding AI-powered voice capabilities to their offerings.
Gemini
Pinned Gemini 15 Apr 2026 gemini_app

2026.04.15

Meet your new desktop assistant: Gemini for MacWhat:We’re introducing the Gemini app for Mac, a native desktop experience built to help you get more done without disrupting your flow. With a simple keyboard shortcut (Option + Space), you can bring up Gemini alongside any application that you're using. You can also seamlessly share your window, allowing Gemini to understand your context and assist with exactly what’s on your screen.The new desktop app is available to users on macOS versions 15 and up, globally, free of charge.Download the app directly atgemini.google/mac.Why:By bringing a native app to Mac, we're cutting down on context switching and giving you a faster, more integrated way to use Gemini alongside the tools that you use every day.
Brand Impact
Google has launched a new Gemini app for Mac computers that lets users quickly access the AI assistant from anywhere on their screen using a keyboard shortcut, without needing to open a browser or switch applications. Because Gemini can now see what's currently displayed on a user's screen and help them directly with that content, brands and products visible in active windows—whether in emails, documents, shopping tabs, or design tools—will have increased visibility to the AI's recommendations compared to when users had to describe their needs from memory. This change particularly advantages brands whose products users are already viewing or researching, while potentially reducing recommendations for competing products that aren't currently visible on screen.
Gemini
Pinned Gemini 14 Apr 2026 gemini_api

April 14, 2026

- Released `gemini-robotics-er-1.6-preview`, our updated robotics model.
It now has new capabilities like instrument reading, improved spatial and
physical reasoning capabilities. To learn more, see
[Gemini Robotics-ER](https://ai.google.dev/gemini-api/docs/robotics-overview) page and the
[blog](https://deepmind.google/blog/gemini-robotics-er-1-6).

- Deprecation announcement: The `gemini-robotics-er-1.5-preview` model
will be [shut down](https://ai.google.dev/gemini-api/docs/deprecations) on April 30, 2026 at 9AM
PST.
Brand Impact
Google updated Gemini's robotics AI model to better understand instruments, spatial relationships, and physical interactions in real-world environments. Brands selling robotics, industrial equipment, or automation tools may see increased visibility in Gemini recommendations as the upgraded model can now more accurately identify and describe their products in technical contexts. Meanwhile, companies relying on the older robotics model have until late April 2026 to migrate their systems or risk losing access to Gemini's robotics capabilities.
GoogleAI
Pinned GoogleAI 14 Apr 2026 google_search

Clarifying the use of spam reports

What
: Clarified that
Google may use spam report submissions
to take manual action against violations.
Why
: Google may now use spam report submissions to take manual action.
Brand Impact
Google clarified that when users report content as spam, the company can now use those reports to manually investigate and remove violating content from the platform. This means brands with genuine products will face less competition from spammy or fraudulent competitors, potentially improving visibility for legitimate businesses. However, brands operating in gray areas or those with aggressive marketing tactics risk manual removal if users report them as spam, regardless of whether they violate formal policies.
GoogleAI
Pinned GoogleAI 13 Apr 2026 google_search

Introducing a new spam policy for "back button hijacking"

What
: Added a new section to the
malicious practices spam policy
to address a deceptive practice known as "back button hijacking".
Why
: Learn more about this update in our
blog post on back button hijacking
.
Brand Impact
Google AI is cracking down on websites that trick users by hijacking the browser's back button to redirect them somewhere unexpected instead of taking them to the previous page. This change means Google will penalize and demote websites that use this deceptive tactic in search rankings and recommendations. Brands and products associated with trustworthy, legitimate websites will get better visibility, while those relying on these sneaky redirect tricks will lose visibility to users searching through Google.
ChatGPT
Pinned ChatGPT 9 Apr 2026 chatgpt

April 9, 2026 — GPT-5.3 Instant mini in ChatGPT

Today, we’re releasingGPT-5.3 Instant Miniin ChatGPT. It replaces GPT-5 Instant Mini as the fallback model users reach after hitting their rate limits for GPT-5.3 Instant. Because it serves as a fallback, it won’t appear in the model picker.Compared with GPT-5 Instant Mini, GPT-5.3 Instant Mini feels more natural in conversation, with stronger writing and contextual awareness throughout chats. It outperforms GPT-5 Instant Mini across a range of use cases.
ChatGPT
Pinned ChatGPT 2 Apr 2026 chatgpt

April 2, 2026 — ChatGPT in Apple CarPlay

We’re rolling out ChatGPT in CarPlay, giving you access to a hands-free ChatGPT experience while on-the-go.  If you have iOS 26.4 or newer and are connected to a supported car, you can start new voice conversations with ChatGPT directly from the CarPlay interface. You can also resume existing conversations you were having usingvoice modein the ChatGPT mobile app.Learn more.
Brand Impact
ChatGPT is now available directly in Apple CarPlay, allowing drivers to use the AI assistant hands-free while driving. This integration could significantly boost visibility for brands and products that users ask ChatGPT about during commutes and road trips, particularly those in automotive, food delivery, travel, and entertainment categories that align with on-the-go usage. Companies paying for ChatGPT's recommendation features or those whose products ChatGPT is trained to promote may see increased brand mentions and consumer inquiries from this new captive driving audience.
ChatGPT
Pinned ChatGPT 24 Mar 2026 chatgpt

March 24, 2026 — Shopping updates in ChatGPT

We’ve improved shopping in ChatGPT to make it easier to discover, compare, and decide on products.Product results are now more visually rich, with improved detail and relevance. You can browse products in chat, refine results through conversation, and upload images to find similar items. Products can also be compared side by side with key details such as price, reviews, and features, making it easier to compare without opening multiple tabs.We’ve also improved product data coverage, freshness, and speed so results are more up to date and useful. These improvements are rolling out to all ChatGPT users this week.These updates improve how ChatGPT retrieves and presents product information from merchants and other providers using the Agentic Commerce Protocol (ACP).
Brand Impact
ChatGPT has upgraded its shopping feature to show products with richer visuals, better details, and side-by-side comparisons, while also improving how quickly it finds and updates product information from sellers. Brands whose product data is most current, detailed, and optimized for the Agentic Commerce Protocol will gain visibility advantage, as ChatGPT now prioritizes freshness and relevance in recommendations. Smaller or less data-rich sellers may see reduced visibility unless they ensure their product information is comprehensive and regularly updated on platforms feeding into ChatGPT's shopping results.
Copilot
Pinned Copilot 10 Mar 2026 copilot

Microsoft 365 Copilot Chat: Explainable AI with deep and inline citations for connectors

Explainable AI with deep and inline citations for connectors
Microsoft Copilot introduces an explainable AI experience that shows how responses from connected data sources are generated by using inline and deep citations.
Details:
What changed:
Copilot now provides inline citations for connector-based results, with a hover experience that displays a glance card summarizing the cited entity, and a deep citation view available when users select the citation for more detail.
Why:
Users want clearer insight into how Copilot-generated results are created, especially when responses are based on external or connected data sources. This update improves transparency by explaining the origin of information through richer citation details.
Try this:
Hover over an inline citation in a Copilot response to view a summary of the referenced entity.
Select the citation to open a detailed view that explains how the result was generated.
Why this matters:
Business impact:
Improves trust and confidence in Copilot responses by making data sources and reasoning more transparent for teams using connected systems.
Personal impact:
Helps individuals better understand and validate Copilot results by clearly showing where information comes from and how it was used.
Brand Impact
Microsoft Copilot now shows you exactly where its answers come from by displaying clickable citations that reveal which connected data sources it used to generate each response. This transparency means users can verify the accuracy of recommendations before acting on them, which could reduce reliance on less-trustworthy sources. For brands and products, this change makes it harder for recommendations based on incomplete or biased data to go unquestioned—companies will need to ensure their data is accurate and well-integrated into enterprise systems to maintain positive visibility in Copilot results.
ChatGPT
Pinned ChatGPT 5 Mar 2026 chatgpt

March 5, 2026 — GPT-5.4 Thinking in ChatGPT

GPT-5.4 is OpenAI's latest model combining improved reasoning, coding, and agentic capabilities, with a "Thinking" mode that shows its reasoning upfront so users can redirect it mid-response.
For brand visibility, the two most relevant changes are that better deep web research could favour brands with stronger recent citation footprints, and improved context retention may mean brand associations are held more consistently across longer conversations.
GoogleAI
Pinned GoogleAI 4 Mar 2026 google_search

Removed outdated information about JavaScript and accessibility

Google quietly removed some old advice from its SEO documentation that warned against using JavaScript to load content. The guidance was outdated — Google and most accessibility tools have handled JavaScript just fine for years, so the warning no longer applied.
ChatGPT
Pinned ChatGPT 3 Mar 2026 chatgpt

March 3, 2026 — GPT-5.3 Instant Update

A minor polish update to ChatGPT focused on feel rather than capability - more accurate answers, better web search results, and a more natural conversational tone with less unnecessary hedging and filler. Essentially OpenAI tuning the day-to-day experience based on user feedback rather than chasing benchmark scores.
ChatGPT
Pinned ChatGPT 25 Feb 2026 chatgpt

February 25, 2026 — Add sources to your projects from anywhere

Projects now make it easy to build a living knowledge base by adding sources wherever your context already lives; from apps, conversations, or quick text inputs.
Sources from apps:Paste a link to a Slack channel or Google Drive file or folder to add it directly as a project source.Additionally, use connected apps directly in chats.Sources from chats:Save useful ChatGPT responses into your project so great outputs become reusable knowledge.Ad-hoc text sources:Paste notes, briefs, or reference material directly to capture context instantly.
Learn more aboutprojects in ChatGPT.
Copilot
Pinned Copilot 24 Feb 2026 copilot

Microsoft 365 Copilot extensibility: Declarative agents upgraded to GPT‑5.1

Declarative agents upgraded to GPT‑5.1
Microsoft 365 Copilot declarative agents now use the GPT‑5.1 model with automatic model selection for performance and reasoning.
Detailes:
What changed:
Declarative agents now run on GPT‑5.1 using “auto” architecture, which selects the best model (fast or reasoning‑optimized) based on the user’s prompt. This improves speed and quality. Note that as the agent uses the "Think deeper" mode to generate higher quality responses, users will experience a slightly higher latency.
Why:
The upgrade ensures declarative agents provide more accurate and detailed responses.
Try this:
Use a declarative agent to process complex queries.
Test scenarios that require fast responses versus deeper reasoning.
Why this matters:
Business impact:
Supports higher‑quality automation and decision‑making.
Personal impact:
Provides users with faster and more accurate responses.
Brand Impact
Microsoft has upgraded the AI assistant powering Microsoft 365 Copilot to a smarter model that automatically chooses between speed and deeper thinking depending on what users ask it to do. This means Copilot can now deliver more accurate and detailed answers, though some responses may take slightly longer as the AI thinks more carefully through complex questions. For brands and products, this upgrade could increase visibility for those whose information appears in higher-quality, more thorough AI recommendations—while potentially reducing prominence for content in faster, simpler responses where the AI doesn't dig as deeply.
Perplexity
Pinned Perplexity 20 Feb 2026 perplexity

What We Shipped - February 20th, 2026

This week Perplexity shipped pre-ordering for Comet on iOS, Claude Sonnet 4.6 and Gemini 3.1 Pro, response preferences, enterprise Memory, a more personalized Comet Assistant, tab switcher in Comet on desktop, analyst ratings in Perplexity finance, and auditable financials with links to SEC filings.
Brand Impact
Perplexity added new AI model options (including Claude and Gemini), personalization features that remember user preferences, and financial tools showing analyst ratings and SEC documents. These changes let the platform tailor recommendations and information more precisely to individual users' needs and interests. Brands and products in finance, enterprise software, and mainstream consumer categories could see increased visibility if they align with what the platform learns about each user's preferences, while less personalized competitors may see reduced recommendation placement.
ChatGPT
Pinned ChatGPT 20 Feb 2026 chatgpt

February 20, 2026 — Expanded context window for Thinking

ChatGPT now has a total context window length of 256k tokens (128k input and 128k max output) when you manually select Thinking. Previously it was 196k total tokens.
Brand Impact
ChatGPT now has more "memory" when using its Thinking feature — it can process about 30% more information at once, meaning it can handle longer documents, conversations, or datasets without losing track of details. This could benefit brands whose products require detailed explanation or comparison, since ChatGPT can now evaluate more comprehensive information before making recommendations. Conversely, brands relying on brief, prominent mentions to stand out may see their visibility decrease slightly, as the AI can now deeply analyze fuller product catalogs and competitor information before surfacing recommendations.
Gemini
Pinned Gemini 19 Feb 2026 gemini_app

2026.02.19

Gemini 3.1 Pro: A smarter model for your most complex tasksWhat:Building on the Gemini 3 series, we're releasing 3.1 Pro, a smarter and more capable model for complex problem-solving. 3.1 Pro is designed for tasks where a simple answer isn't enough, taking advanced reasoning and making it useful for your hardest challenges. This improved intelligence can help in practical applications – whether you're looking for a clear, visual explanation of a complex topic, a way to synthesise data into a single view or a step-by-step plan bringing an ambitious creative project to life.3.1 Pro is rolling out globally to the Gemini app, with higher limits for users with Google AI Pro and Ultra plans. To access, select 'Pro' in the model drop-down.Why:We want to make Gemini the most helpful AI assistant for everyone. With the advanced reasoning of Gemini 3.1 Pro, you can now tackle your most complex projects with greater confidence.
Brand Impact
Google has released Gemini 3.1 Pro, a more intelligent version of its AI assistant designed to handle complicated tasks that require deeper thinking and multi-step solutions. This upgrade means Gemini can now provide more detailed, visual, and thorough answers when users ask for help with complex problems—from data analysis to creative projects. Brands and products that solve intricate business problems, offer visual or technical education, or support creative work may see increased visibility as users turn to this more capable AI for recommendations and research in these specialized areas.
Perplexity
Pinned Perplexity 13 Feb 2026 perplexity

What We Shipped - February 13, 2026

This week Perplexity launched Deep Research with Opus 4.6, added memory to Model Council, improved history search, revamped stock graphs in answers on Android, and recently added Kimi K2.5 Thinking.
Brand Impact
Perplexity upgraded its AI research tool to use more advanced reasoning technology and added memory features so the AI can remember your past searches and preferences. This means the AI will provide more personalized recommendations and research results tailored to individual users, potentially favoring brands and products that align with each user's documented interests rather than showing universal results. Companies whose products match frequently-researched topics by specific user segments will gain visibility advantage, while brands relying on broad-reach recommendations may see their impressions shift toward more targeted audiences.
ChatGPT
Pinned ChatGPT 13 Feb 2026 chatgpt

February 13, 2026 — ChatGPT updates: Better file uploads, easier copying, and more reliable long chats

Web
Attach up to 20 files in a single message.You can now upload up to 20 files at once (previously 10), making it easier to analyze document sets, compare multiple files, or provide broader context in a single message.Expanded file type support.We now support additional text and code file formats, improving compatibility with source files, logs, configuration files, and other structured text.Cleaner “Select All” behavior (Cmd+A).Cmd+A now selects only the conversation content, excluding surrounding interface elements for cleaner copying and sharing of chat transcripts.
Android
Quick tools in the composer.A new quick-tools menu in the message composer makes common actions easier to access.Simplified composer.The message composer has been streamlined to reduce visual complexity and make it easier to focus on your message.
iOS
Performance improvements.We’ve made multiple performance enhancements to improve responsiveness and overall speed throughout the app.
Web, iOS, and Android
Improved reliability for long “Thinking” chats.We've reduced interruption rates in longer “Thinking” chats through infrastructure improvements.
Brand Impact
ChatGPT now lets users upload twice as many files at once (20 instead of 10) and supports more file types, making it easier to feed the AI detailed information about products, documents, or comparisons in a single request. This could increase brand visibility for companies whose products appear in documents users analyze, since the AI will have more complete context to draw from when making recommendations. The improved reliability of longer thinking sessions means more complex product comparisons and research requests will complete successfully, potentially giving established brands with detailed documentation an advantage over competitors with less comprehensive information available online.
Gemini
Pinned Gemini 12 Feb 2026 gemini_app

2026.02.12

Solve modern science, research and engineering challenges with Gemini 3 Deep ThinkWhat:We’re releasing a major upgrade to Gemini 3 Deep Think, our specialized reasoning mode, built to push the frontier of intelligence and solve modern challenges across science, research, and engineering. By blending deep scientific knowledge with everyday engineering utility, Deep Think now moves beyond abstract theory to help drive practical applications.This update is available to Google AI Ultra Subscribers in the Gemini App. To access, select “Deep Think” in the prompt bar. Once you submit your task, Gemini will let you know when your response is ready – generally in a few minutes.Why:We're committed to bringing Google's latest AI innovations faster to Google AI Ultra users, including our most powerful reasoning capabilities to help you tackle even more complex problems.
Brand Impact
Google has upgraded its Gemini AI platform with a new "Deep Think" reasoning mode designed to help professionals solve complex scientific and engineering challenges more effectively. This specialized mode could potentially enhance AI recommendations for research-intensive industries like biotechnology, aerospace engineering, and advanced computing by providing more nuanced, in-depth analysis of technical problems.
ChatGPT
Pinned ChatGPT 10 Feb 2026 chatgpt

February 10, 2026 — Updates to deep research

We’re introducing improvements to deep research in ChatGPT to help produce more accurate, credible reports with greater control. You can now focus research on specific websites and a larger collection of connected apps as trusted sources.A redesigned sidebar entry point and fullscreen report view make it easier to start, review, and manage research in one place. Create and edit a research plan before it begins, and track progress with the ability to adjust direction mid-run.
Rolling out throughout today to Plus and Pro users, with Free and Go users following in the coming days.For more information, please refer to our help center article:Deep research in ChatGPT
Brand Impact
ChatGPT has introduced new deep research capabilities that allow users to conduct more targeted and controlled information gathering across specific websites and connected apps. These updates will likely enhance the platform's ability to recommend more precise, credible sources and provide more nuanced research insights for brands and users seeking specialized information.
ChatGPT
Pinned ChatGPT 10 Feb 2026 chatgpt

February 10, 2026 — GPT-5.2 Instant Update

We’re making an update to GPT-5.2 Instant in ChatGPT and the API that improves response style and quality.Users should notice responses that are more measured and grounded in tone, in a way that’s more contextually appropriate to the conversation. The model also tends to output clearer, more relevant answers to advice-seeking and how-to questions, more reliably placing the most important info upfront.
Brand Impact
ChatGPT's latest update is designed to make AI responses feel more natural and precise, focusing on delivering clearer, more targeted information. This change could mean brands and products get recommended with greater nuance and relevance, potentially improving the accuracy and helpfulness of AI-generated advice and suggestions across different user scenarios.
ChatGPT
Pinned ChatGPT 9 Feb 2026 chatgpt

February 9, 2026 — Testing ads in ChatGPT (Free, Go)

We’re beginning to roll out a test for ads in ChatGPT in the U.S. for logged-in adults on the Free and Go tiers. Plus, Pro, Business, Enterprise, and Education plans do not have ads. The test will be a subset of users to start. We will expand over the coming weeks as we learn from this test.ChatGPT’s answers are generated independently from advertising. Answers are optimized based on what’s most helpful to you. When you see an ad, they are always clearly labeled as sponsored and visually separated from the organic answer.Ads are shown using information that stays within ChatGPT and is not shared with advertisers. This includes what you’re discussing, how you interact with ads (such as ads you hide or engage with), and your past chats and memories, if you have ads personalization enabled. You’re in control of this experience: you can dismiss ads, share feedback, learn how and why you’re being shown an ad, delete your ad data with one tap, and manage ad personalization at any time.Advertisers never see your chats or personal details and receive only aggregated performance information, like impressions and clicks. During the test, ads do not appear in chats about sensitive topics or regulated topics, including health, mental health, or politics, and are not shown to users who tell us or we predict are under 18.
Brand Impact
ChatGPT is now showing paid advertisements to free and basic-tier users in the U.S., while premium subscribers remain ad-free. Brands paying for ads will have their products and services displayed prominently in ChatGPT conversations, creating new opportunities for companies to reach users at the moment they're asking questions or seeking recommendations. This could shift which products get recommended to users, as advertisers now have a direct placement channel alongside organic search results, potentially favoring companies with ad budgets over smaller competitors without paid promotion.
Perplexity
Pinned Perplexity 6 Feb 2026 perplexity

Perplexity Update - February 6th, 2026

This week Perplexity launched upgraded Deep Research, Model Council, a simplified input bar, step-by-step learning, improved memory, a finance heatmap, Opus 4.6 for Comet, and new Enterprise security controls.
Brand Impact
Perplexity has significantly upgraded its AI research and interaction capabilities with a multi-feature platform update. These enhancements, particularly the improved memory and step-by-step learning, could make the platform more precise in recommending brands and sources, potentially giving more visibility to enterprise-level and financially robust companies with complex, well-structured information.
ChatGPT
Pinned ChatGPT 4 Feb 2026 chatgpt

February 4, 2026 — Update on thinking time settings for GPT-5.2 Thinking in ChatGPT

Jan 10, 2026:We lowered the Standard and Light thinking time as we observed users prefer faster responses. As part of this update, theExtendedthinking setting for GPT-5.2 was unintentionally changed to be lower which we have now fixed.February 3, 2026:We made another small reduction to Standard thinking time based on testing.February 4, 2026:We’re restoring theExtendedthinking level for GPT-5.2 Thinking to its prior setting, correcting the inadvertent reduction from January. Extended is now back to its prior level.We periodically adjust the default thinking time for our reasoning models. These changes are based on ongoing experiments to find the best balance between answer quality and response speed for users.Thethinking level toggleintroduced in September 2025 gives users more choice beyond Standard, allowing them to select the right thinking level for their question—whether they want lighter, faster responses or more extended reasoning when depth and accuracy matter more.Thinking time is not directly comparable across different models. Each model is tuned independently to what works best for users. We’ll continue to adjust these settings as models evolve, and will keep giving users clear controls when there are meaningful tradeoffs to choose from.
Brand Impact
ChatGPT's AI thinking time settings have been adjusted, with recent changes to restore the Extended thinking mode to its original depth after an unintended reduction. These adjustments could mean slightly different levels of detail and reasoning in AI-generated responses, potentially influencing how comprehensively brands and topics are analyzed or recommended across various query types.
ChatGPT
Pinned ChatGPT 30 Jan 2026 chatgpt

January 30, 2026 — More visual responses

Responses in ChatGPT are now more visual and easier to scan.For everyday questions, responses may include at-a-glance visuals—like checking your team’s latest stats, converting units, or doing a quick calculation.Answers now also highlight important people, places, products, and ideas. You can tap any highlight to open a side panel with key facts and trusted sources, making it easy to understand the context without asking follow-up questions.Rolling out globally on iOS, Android, web.
Brand Impact
ChatGPT now automatically includes visual summaries and highlights in its responses, making information faster to understand at a glance. This change could boost visibility for brands, products, and experts that are referenced or considered authoritative in specific topics, as they're more likely to be featured in these new visual breakdowns and side panel context windows.
Copilot
Pinned Copilot 27 Jan 2026 copilot

Microsoft 365 Copilot Chat: Copilot Chat model selector now offers GPT-5.2

Copilot Chat model selector now offers GPT-5.2
[Android, Windows, iOS, Mac, Web]
Choose GPT-5.2 in Copilot Chat for faster responses or deeper reasoning, improving accuracy and clarity.
Details:
What changed:
The model selector in Copilot Chat now includes GPT-5.2. Users can pick Quick Response for immediate answers or Think Deeper for more thorough reasoning. GPT-5.2 delivers better instruction following, improved math and coding performance, and clearer explanations compared to previous models.
Why:
This update provides more flexibility and precision, helping users handle both simple and complex tasks with adaptive reasoning.
Try this:
Select More in the model selector and choose Quick Response for quick answers.
Choose Think Deeper when you need detailed reasoning for complex queries.
Why this matters:
Business impact:
Enhances productivity by offering tailored response modes for different workflows.
Personal impact:
Gives individuals control over response depth, improving efficiency and clarity.
Additional resources:
Blogs:
Available today: GPT-5.2 in Microsoft 365 Copilot
Brand Impact
Microsoft has added a new GPT-5.2 option to Copilot Chat that lets users choose between fast, quick answers or deeper, more detailed reasoning for complex questions. This more powerful AI model is better at following instructions, solving math and coding problems, and explaining things clearly. Brands whose products or services require detailed explanations, technical accuracy, or complex problem-solving—such as enterprise software, financial services, or educational tools—may see increased visibility when users opt for the "Think Deeper" mode, as the improved reasoning could surface more relevant and nuanced recommendations.
ChatGPT
Pinned ChatGPT 26 Jan 2026 chatgpt

January 26, 2026 — Improvements to search response quality in Voice

We’ve improved search responses in ChatGPT Voice to deliver more complete, up-to-date answers, including better access to shopping results.
ChatGPT
Pinned ChatGPT 22 Jan 2026 chatgpt

January 22, 2026 — 5.2 Personality System Prompt Update

We’re updating GPT-5.2 Instant’s default personality to be more conversational and better at adapting its tone contextually, making exchanges feel smoother and more natural. You can still select a different base style and tone for ChatGPT, along with tuning characteristics like warmth and emoji use, within the Personalization menu in settings.
ChatGPT
Pinned ChatGPT 15 Jan 2026 chatgpt

January 15, 2026 — Improved memory for finding details from past chats (Plus & Pro)

When reference chat history is enabled, ChatGPT can now more reliably find specific details from your past chats when you ask. Any past chat used to answer your question now appears as a source so you can open and review the original context.This memory improvement is now available for Plus and Pro users globally.
Copilot
Pinned Copilot 23 Dec 2025 copilot

Microsoft 365 Copilot app: GPT-5 powers Copilot Chat by default

GPT-5 powers Copilot Chat by default
[Android, Windows, iOS, Mac, Web]
Copilot Chat delivers faster, smarter results using GPT-5 as the default model.
Details:
What Changed:
All Copilot Chat experiences run on GPT-5 by default. Copilot automatically routes prompts to the best-performing models for each task, using fast models for basic tasks and specialized reasoning models for multi-step requests.
Why:
Users want speed, accuracy, and minimal friction. This update helps to ensure consistent, high-quality AI interactions in Copilot Chat.
Try This:
“Get me up to speed on the latest plans related to [project/initiative]. Help me think through what to do next.”
“Use the attached spreadsheet with customer feedback to create a polished executive report that helps upper management decide where to prioritize resources in our next cycle.”
Why this matters:
Business Impact:
Increases accuracy and productivity, helping teams make strong decisions and complete complex work faster.
Personal Impact:
Removes friction by letting Copilot choose the best model--fast or reasoning--for the prompt.
Additional resources:
Blogs:
Available today: GPT-5 in Microsoft 365 Copilot
Brand Impact
Microsoft has upgraded Copilot Chat to use GPT-5 as its default AI model across all devices and platforms, making it faster and more capable at understanding complex requests. This means Copilot will now deliver more accurate recommendations and insights when users ask it to analyze data, summarize information, or help with business decisions. Brands and products that integrate with Microsoft 365 could see increased visibility if they're frequently referenced in workplace documents, spreadsheets, and communications that users ask Copilot to analyze or summarize.
Perplexity
Pinned Perplexity 12 Dec 2025 perplexity

What We Shipped - December 12th

This week Perplexity added GPT-5.2 and Seedream 4.5 for Pro/Max, made answers link you straight to websites, improved Finance charts, and launched a Patents page.
Brand Impact
Perplexity has integrated more advanced AI models and added direct website linking to their search results, making research faster and more transparent. These upgrades could potentially improve the platform's ability to provide more precise, source-verified recommendations for professionals in fields like finance, technology, and research.
Perplexity
Pinned Perplexity 5 Dec 2025 perplexity

What We Shipped - December 5th

This week Perplexity launched Memory, a more conversational UI, Instant Buy with PayPal, Virtual Try On, upgraded Finance charts and watchlist briefing, new Pro and Max models, and a global partnership with Cristiano Ronaldo including a dedicated CR7 hub.
Brand Impact
Perplexity has significantly upgraded its AI platform with new features like Memory (which likely improves conversation continuity) and added personalization options like a Virtual Try On experience. These updates could mean users receive more tailored, contextually relevant brand and product recommendations across different domains like finance, shopping, and entertainment, potentially increasing visibility for brands that align closely with user interests and engagement patterns.
ChatGPT
Pinned ChatGPT 24 Nov 2025 chatgpt

November 24, 2025 — Shopping research in ChatGPT

Shopping research is a new interactive experience that helps you find the right products without doing all the research yourself. Describe what you need—like a quiet cordless vacuum for a small apartment, a gift for a four‑year‑old who loves art, or a way to choose between three bikes—and ChatGPT will ask clarifying questions, research deeply across the internet, review quality sources, and build on ChatGPT’s understanding of you from past conversations and memory to return a personalized buyer’s guide with options, tradeoffs, and links to buy.
ChatGPT learns what you like through an interactive interface allowing you to guide the research based on your real-time feedback.
Shopping research is available on ChatGPT Web, iOS, and Android for logged‑in Free, Go, Plus, and Pro users. To help with holiday shopping, we’re making usage nearly unlimited across plans through the season. To learn more, visit theblog.
Brand Impact
ChatGPT now has a built-in shopping assistant that asks you questions about what you need, researches products across the internet, and gives you personalized recommendations with buying links—all without leaving the app. This significantly boosts visibility for brands that rank well in quality reviews and mainstream sources, since ChatGPT's recommendations will favor established, well-documented products. Smaller or niche brands risk being overlooked unless they have strong online reviews and media coverage, because the AI prioritizes trustworthy information sources when building its buyer's guides.
Gemini
Pinned Gemini 18 Nov 2025 gemini_app

2025.11.18

Gemini 3, our most intelligent model yet, is available to everyone in the appWhat:Gemini 3 Pro is rolling out to everyone in the Gemini app starting today, with higher limits for users in the Google AI Plus, Pro and Ultra plans. It brings state-of-the-art reasoning to your most complex problems, and is our best vibe coding model yet. It can also reason across text, images, audio and video better than ever before. So whether you're uploading a video of you playing a sport to get advice on how to improve your form, or transcribing notes from a lecture that you missed, the Gemini app can help without missing a beat.Starting from your first use, you'll also notice that responses are more helpful, better formatted and more concise.Try Gemini 3 Pro by selecting 'Thinking' in the model drop-down.Why:We want to make Gemini the most helpful AI assistant for everyone. With the advanced reasoning of Gemini 3 Pro, you can now tackle your most ambitious projects with greater confidence and efficiency.Introducing visual layout and dynamic view in Gemini LabsWhat:We're introducing two new experimental Labs features in the Gemini app: visual layout and dynamic view. Powered by Gemini 3 and new advances from Google Research, these features make your responses more engaging and interactive.Visual layout uses multimodal capabilities to move beyond text, generating a visually immersive response with photos and interactive modules. These elements solicit your feedback and help you further customise Gemini's response across multiple turns. Try asking Gemini to 'plan a three-day trip to Rome next summer', and you'll get a visual itinerary that you can actually explore and customise based on what interests you.Dynamic view takes this a step further using agentic coding capabilities. Gemini will design and code a unique experience with a user interface that's perfect for your specific prompt. For example, ask Gemini to 'explain the Van Gogh Gallery with live context for each piece' and you'
Brand Impact
Gemini 3 Pro, Google's most capable model to date, is rolling out to every user of the Gemini app, with higher rate limits for paid Google AI Plus/Pro/Ultra subscribers. A flagship-model swap in a major consumer answer surface can meaningfully reshuffle which brands get cited for "best X," comparisons, and product recommendations. All visibility benchmarks on the Gemini app should be re-run against the new model.
Perplexity
Pinned Perplexity 14 Nov 2025 perplexity

What We Shipped - November 14th

This week at Perplexity, we launched major Comet Assistant upgrades for faster, more accurate answers, added enhanced privacy controls with a new Snapshot widget, and rolled out real-time Flight Status on iOS.
Brand Impact
Perplexity has upgraded its AI assistant with faster, more accurate answers and new privacy features like a Snapshot widget. These improvements could mean users receive more precise, contextually relevant recommendations across different topics, potentially boosting visibility for brands that provide clear, authoritative information.
ChatGPT
Pinned ChatGPT 29 Sep 2025 chatgpt

September 29, 2025 — Introducing Instant Checkout and the Agentic Commerce Protocol

We’re introducing Instant Checkout in ChatGPT and the Agentic Commerce Protocol that powers it, built with Stripe.
ChatGPT can help you find anything on the web and now with Instant Checkout, you can seamlessly buy directly from the merchant, right in chat. Starting today, U.S. ChatGPT Plus, Pro, and Free users can buy directly from U.S. Etsy sellers through ChatGPT, with over 1 million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon.
Instant Checkout
Instant Checkout makes it easy to go from chat to checkout in just a few taps.
Ask ChatGPT a shopping question and it finds organic, unsponsored product results from across the web.Choose an item and ChatGPT shows where to buy, ranking merchants by factors like inventory, price, quality, primary seller status, and Instant Checkout availability.If Instant Checkout is offered, tap Buy, confirm shipping and payment details, and pay in one tap with your card on file or other express pay options.If Instant Checkout isn’t available, ChatGPT provides a direct link so you can purchase from the merchant’s site.
You’re in control at all times and give explicit confirmation to purchase. Payment goes directly from you to the merchant, not through OpenAI.Learn more about Instant Checkout.
Agentic Commerce Protocol
The Agentic Commerce Protocol (ACP) gives merchants and developers a way to build agentic commerce experiences that work with their current systems and connect them with 700M+ weekly active users on ChatGPT.
If you’re a merchant and want to add Instant Checkout in ChatGPT, apply on ourmerchant page.We’ll be accepting and onboarding merchants on a rolling basis.
Developers can start exploring the Agentic Commerce Protocoldocumentationand example implementations onGitHub.
Brand Impact
ChatGPT can now help users buy products directly within the chat interface, starting with Etsy sellers and soon expanding to over 1 million Shopify merchants like Glossier, SKIMS, and Spanx. Brands that integrate with this new "Instant Checkout" system will get prominent placement when ChatGPT recommends products to shoppers, while merchants who don't participate may be ranked lower or lose visibility entirely. This creates a significant advantage for major retailers and early adopters, as ChatGPT essentially becomes a shopping channel that prioritizes merchants offering seamless in-chat purchasing.
ChatGPT
Pinned ChatGPT 16 Sep 2025 chatgpt

September 16, 2025 — Improvements to search in ChatGPT

We’ve made further improvements to search in ChatGPT, making results more accurate, reliable, and useful.
Factuality:Fewer hallucinations, improving answer quality.Shopping:Search is better at detecting shopping intent, showing products when you want them and keeping results focused when you don’t.Formatting: Answers are better formatted for quick understanding without losing detail or quality.
Brand Impact
ChatGPT's search feature now gives more accurate, real-time answers with fewer made-up facts, and it better understands when you're actually looking to buy something versus just seeking information. This means shopping-related queries will show product recommendations more prominently, while non-shopping questions stay focused on informational results. Brands with strong online presence and accurate product information will likely gain visibility, while those with poor search optimization or limited e-commerce integration may see reduced recommendation traffic.
Copilot
Pinned Copilot 3 Sep 2025 copilot

Microsoft 365 Copilot Chat: Personalize interactions with Copilot Memory

Personalize interactions with Copilot Memory
[Android, iOS, Web]
Copilot Memory leverages insights inferred from conversations between the user and Copilot, along with data from the Microsoft Graph and custom instructions to provide personalized help for tasks. Users have full control and can view, manage, disable or clear memory at any time.
Learn more.
Brand Impact
Microsoft's Copilot now remembers details about individual users from their past conversations and Microsoft account data to give more personalized responses. This means the AI can tailor its recommendations and suggestions based on what it knows about each person's preferences, work style, and history. Brands and products that align with a user's demonstrated interests and behavior patterns will likely receive more visibility in Copilot's recommendations, while those misaligned with the user's profile may appear less frequently.
Copilot
Pinned Copilot 19 Aug 2025 copilot

Microsoft 365 Copilot Chat: GPT-5 now available in Copilot Chat

GPT-5 now available in Copilot Chat
Unlock advanced reasoning in Copilot Chat with GPT-5, offering dynamic model switching to address both simple and complex queries. Seamlessly obtain fast answers or dive deep into data analysis for tasks like summarizing RFPs or evaluating detailed proposals. Empower your productivity with intelligent, context-aware solutions tailored to your needs.
Learn more.
Brand Impact
Microsoft has upgraded Copilot Chat to use GPT-5, a more advanced AI model that can now handle both quick, simple questions and complex analytical tasks like analyzing detailed business documents. This upgrade means brands and products mentioned in workplace documents—RFPs, proposals, and data files—are more likely to be recommended or featured prominently, since the AI can now better understand context and relationships within those materials. Companies whose products appear in detailed business evaluations or proposals will benefit from improved visibility, while less-documented or smaller competitors may become harder for users to discover through the platform.
Copilot
Pinned Copilot 22 Jul 2025 copilot

Microsoft 365 Copilot Chat: Researcheravailable in GA

Researcher
available in GA
[Windows, Mac, Web]
The
Researcher
agent is pre-installed in Copilot Chat for all worldwide users. Find it in the left navigation pane alongside other agents, giving you quick access to research tools as part of the Copilot Premium license.
Learn more.
Brand Impact
Microsoft has made a research tool called "Researcher" permanently available to all Copilot users worldwide, built directly into the chat interface so people can access it instantly without extra steps. This could increase visibility for brands and products that appear in web search results, since Researcher pulls information from online sources to answer user questions. Companies that invest in strong search engine optimization and online presence are more likely to be recommended or cited when users ask Copilot to research topics related to their industry.
Copilot
Pinned Copilot 8 Jul 2025 copilot

Excel: Copilot in Excel with Python | Reasoning Model Integration (Think Deeper)

Copilot in Excel with Python | Reasoning Model Integration (Think Deeper)
[Mac, Windows, Web]
While performing advanced analysis with Copilot in Excel with Python, users can choose the "Think Deeper" mode to get a more elaborate and detailed plan, followed by automatic execution to generate Python code, results, and explanations. This improves performance on complex asks by leveraging the power of the latest AI reasoning models.
Learn more
.
Brand Impact
Microsoft is adding a "Think Deeper" mode to Copilot in Excel that takes more time to analyze complex data problems before generating Python code and results. This deeper analysis capability could favor brands whose products or services have more nuanced, multi-layered value propositions, since the AI will now better understand complex relationships in data. Conversely, simpler products competing on single features or price alone may receive less prominent recommendations when users rely on this more thorough analysis mode.
Copilot
Pinned Copilot 7 Jan 2025 copilot

Outlook: Switch between Work and Web grounding in Microsoft 365 Copilot Chat

Switch between Work and Web grounding in Microsoft 365 Copilot Chat
[Android, iOS]
In Outlook mobile apps, you can now toggle between Microsoft 365 Graph (Work) and Web grounding in Microsoft 365 Copilot Chat. Choose the grounding source that best suits your needs for more personalized assistance.
ChatGPT
ChatGPT 14 Aug 2026 chatgpt

August 14, 2026 — ChatGPT app experience updates

We’ve made it easier to study with interactive quizzes, manage project memory, and move between typing, dictation, and desktop work.
Learning, Projects, and personalized suggestions
Practice with interactive quizzes.Ask ChatGPT to quiz you on a topic and answer questions directly in your conversation. Available to all consumer ChatGPT plans and Edu plans on web and mobile.Change an existing project’s memory setting.For eligible unshared projects, switch between default and project-only memory without starting a new project. Shared projects remain project-only.Get suggestions that fit how you use ChatGPT.Eligible paid users can see homepage suggestions based on their conversation history and connected tools.
Web
Use Think on Free and Go.Select Think on the web when you want ChatGPT to reason through a harder question.
Android
Switch between typing and dictation.The dictation button stays available after you add text or attachments, so you can continue building the same message.See suggestions that stay in sync.Composer suggestions update as you type or delete text.Keep typing with a physical keyboard.Connected keyboards keep the composer focused, preventing interruptions while you write.
Linux desktop
Use ChatGPT and Codex on Linux.The desktop app is now available globally in public preview on Ubuntu 24.04 LTS and 26.04 LTS, Debian 13, and Fedora 43 and 44.Work in the built-in browser or Chrome.Browser actions are available in the Linux app; controlling other desktop apps is not yet supported.
Download ChatGPT for Linux.
ChatGPT
ChatGPT 14 Aug 2026 chatgpt

August 14, 2026 — Edit memory settings for existing projects

You can now change a project’s memory setting after you create it. Open the project, select the three-dot menu, choose Project settings, and select Default memory or Project-only memory under Memory.
With project-only memory, ChatGPT can use conversations from the same project for context, but it won’t reference memories or conversations from outside the project. Information from the project is also kept out of memory used in chats outside the project.Changes may take a few hours to take effect.
This update is available on all ChatGPT plans. Shared projects continue to use project-only memory and cannot be switched to default memory. ChatGPT Work is not available in projects using project-only memory.
Learn more aboutProjects in ChatGPT.

Tracking what they’re building

Observed site activity — new pages appearing on each platform’s website, updated daily.

What is the LLM Changelog?

The LLM Changelog is a live, automated tracker that monitors release notes and documentation updates across the largest AI platforms — including OpenAI's ChatGPT, Google's Gemini, Perplexity AI, Microsoft Copilot and Google Search. Changes are crawled daily and presented in a single, searchable feed.

Why AI Platform Changes Matter for Brands

When AI models update their training data, adjust ranking signals or change how they cite sources, the brands and products they recommend can shift overnight. An API change to Gemini or a new feature in ChatGPT can alter which businesses get mentioned in millions of AI-generated responses.

Platforms We Track

We currently monitor ChatGPT release notes, OpenAI developer and model changelogs, Gemini API and app updates, Perplexity product and API changes, Microsoft 365 Copilot release notes, and Google Search Central documentation updates. New sources are added as the AI landscape evolves.

Built by reconnAI

reconnAI tracks how AI systems represent brands in their responses. We monitor mentions, sentiment and citations across ChatGPT, Gemini, Perplexity and more — helping businesses understand and improve their visibility in the age of AI search. Learn more →