Clarifying that spam policies apply to generative AI responses in Google Search
: Clarified that our
spam policies
also apply to generative AI responses in Google Search.
Why
: To make it clear that the spam policies apply to all of Google Search,
including generative AI responses.
Brand Impact
Google has clarified that its existing Search spam policies — including scaled AI content abuse, expired-domain abuse, and site reputation abuse — explicitly apply to content shown in generative AI responses. Brands whose content (or syndicated/partner content) trips these rules will be excluded from AI Overviews, not just organic rankings. This raises the floor on what content is even eligible to be recommended in Google's AI surfaces.
Original source ↗ Crawled: 19 May 2026 09:10