★ Pinned Perplexity
20 Feb 2026
perplexity
What We Shipped - February 20th, 2026
Brand Impact
Perplexity added new AI model options (including Claude and Gemini), personalization features that remember user preferences, and financial tools showing analyst ratings and SEC documents. These changes let the platform tailor recommendations and information more precisely to individual users' needs and interests. Brands and products in finance, enterprise software, and mainstream consumer categories could see increased visibility if they align with what the platform learns about each user's preferences, while less personalized competitors may see reduced recommendation placement.