What We Shipped - February 13, 2026

Perplexity upgraded its AI research tool to use more advanced reasoning technology and added memory features so the AI can remember your past searches and preferences. This means the AI will provide more personalized recommendations and research results tailored to individual users, potentially favoring brands and products that align with each user's documented interests rather than showing universal results. Companies whose products match frequently-researched topics by specific user segments will gain visibility advantage, while brands relying on broad-reach recommendations may see their impressions shift toward more targeted audiences.