★ Pinned ChatGPT
13 Feb 2026
chatgpt
February 13, 2026 — ChatGPT updates: Better file uploads, easier copying, and more reliable long chats
Brand Impact
ChatGPT now lets users upload twice as many files at once (20 instead of 10) and supports more file types, making it easier to feed the AI detailed information about products, documents, or comparisons in a single request. This could increase brand visibility for companies whose products appear in documents users analyze, since the AI will have more complete context to draw from when making recommendations. The improved reliability of longer thinking sessions means more complex product comparisons and research requests will complete successfully, potentially giving established brands with detailed documentation an advantage over competitors with less comprehensive information available online.