★ Pinned ChatGPT
9 Feb 2026
chatgpt
February 9, 2026 — Testing ads in ChatGPT (Free, Go)
Brand Impact
ChatGPT is now showing paid advertisements to free and basic-tier users in the U.S., while premium subscribers remain ad-free. Brands paying for ads will have their products and services displayed prominently in ChatGPT conversations, creating new opportunities for companies to reach users at the moment they're asking questions or seeking recommendations. This could shift which products get recommended to users, as advertisers now have a direct placement channel alongside organic search results, potentially favoring companies with ad budgets over smaller competitors without paid promotion.