February 20, 2026 — Expanded context window for Thinking

ChatGPT now has more "memory" when using its Thinking feature — it can process about 30% more information at once, meaning it can handle longer documents, conversations, or datasets without losing track of details. This could benefit brands whose products require detailed explanation or comparison, since ChatGPT can now evaluate more comprehensive information before making recommendations. Conversely, brands relying on brief, prominent mentions to stand out may see their visibility decrease slightly, as the AI can now deeply analyze fuller product catalogs and competitor information before surfacing recommendations.