Deprecating the FAQ rich result feature

Google is removing the special FAQ formatting that websites could use to make their frequently asked questions stand out in search results. Starting May 2026, brands that relied on this feature to highlight their Q&A content will lose this visibility advantage, meaning their FAQ answers won't appear in those prominent formatted boxes anymore. This could reduce traffic to FAQ pages for companies in industries like e-commerce, SaaS, and customer service, while benefiting competitors who use alternative content formats that Google still prioritizes.