What
: Added a new guide on
optimizing for generative AI features
on Search. Notable new sections include guidance on the importance of providing non-commodity content,
tips about providing local, shopping, image, and video content, mythbusting common "AEO/GEO"
misconceptions, initial guidance on AI agents, and more information on why SEO best practices
continue to be relevant for success in our generative AI features on Search.
Why
: To help site owners, SEOs, and developers better understand how to optimize
their content for appearance in generative AI features on Search, and what they can ignore.