★ Pinned GoogleAI
20 Apr 2026
google_search
Added a section about "read more" deep links
Brand Impact
Google updated its search results to show "read more" links that take users directly to specific sections within web pages instead of just the main page. Brands whose content is well-organized with clear section headers and structured formatting will be more likely to get these deep links displayed, potentially driving more qualified traffic to their pages. Companies that optimize their article structure and internal linking could see increased visibility and click-through rates, while poorly-organized competitors may lose visibility to this new feature.