Update: ChatGPT · Sign in with ChatGPT
On 29 July 2026, OpenAI began rolling out “Sign in with ChatGPT” in beta — letting people create or link accounts on partner sites like Notion, HubSpot, Vercel and Supabase straight from ChatGPT. Here’s what ChatGPT becoming an identity layer means for whether AI names your brand when customers ask.
Source: ChatGPT release notes — Sign in with ChatGPT beta (29 July 2026)
- On 29 July 2026, OpenAI started rolling out Sign in with ChatGPT in beta, starting with Airtable, GitLab, HubSpot, Notion, Supabase and Vercel.
- It lets people create or link a partner account from inside ChatGPT, sharing only their name, email and profile picture.
- The bigger story is strategic: ChatGPT is becoming an identity layer and front door for signing into and using other tools.
- Signing in is a convenience, not a ranking signal — being a launch partner does not by itself make ChatGPT recommend you more.
- As more journeys start inside ChatGPT, whether it names and connects people to you or a rival is what to watch.
What OpenAI actually launched
On 29 July 2026, OpenAI began rolling out Sign in with ChatGPT in beta “across select plugins and partner sites, starting with Airtable, GitLab, HubSpot, Notion, Supabase, and Vercel.” When you connect a supported app from the plugin directory in ChatGPT, you can use Sign in with ChatGPT to create or link an account in fewer steps. On participating partner sites, you can choose the same option to create or access your account.
The mechanics are deliberately familiar. Only your name, email and profile picture are shared with the partner, and you still review and approve the access each plugin receives separately. In plain terms, this is the same “Sign in with” button you already know from Google and Apple — only now the identity provider is ChatGPT itself.
Why ChatGPT shapes AI answers
ChatGPT is the answer engine the largest share of people reach for first, and it is embedded through the API into countless other tools. When it decides which brands, products or tools to name, that choice reaches customers far beyond a single chat window. The way it makes that choice follows the logic we set out in how LLMs decide which brands to cite.
An identity feature can look unrelated to that, but it points the same way: more of the journey happening inside ChatGPT. We have watched this pattern build across launches — from the ChatGPT Work agent to ChatGPT Sites and the redesigned desktop app. Each one keeps people inside ChatGPT for one more step of the task.
What Sign in with ChatGPT really is
It helps to be precise about what this is and is not. Sign in with ChatGPT is an authentication convenience: a faster way to create or link an account. It does not change which brands the model recommends, and being a launch partner is not a ranking signal. Nobody earns a place in ChatGPT’s answers by adding a sign-in button. Keeping that clear matters, because a partner list is easy to over-read.
The plugin directory is the surface to watch
The surface that does matter sits right next to the feature: the plugin directory. Sign in with ChatGPT appears when you connect an app from that directory — the same shelf we covered as it filled with partners. The directory is where ChatGPT surfaces, suggests and connects people to tools, and it grew alongside the agentic Work features.
As both signing in and starting work move inside ChatGPT, being discoverable there becomes a genuine channel — the AI-era equivalent of being in the app store people actually open. Whether ChatGPT connects a user to your product, or to a competitor’s, when they ask for a tool in your category, is now part of your visibility.
What Sign in with ChatGPT changes
OpenAI began rolling out Sign in with ChatGPT in beta on 29 July 2026.
Does being a partner boost your visibility?
Short answer: not directly. A sign-in integration makes it easier for someone who has already chosen your tool to get in — it does not persuade the model to choose you in the first place. Treat it as a conversion and retention convenience, not a discovery lever.
What does move discovery is the same thing it always has: clear, consistent public evidence a model can read and trust. It is the discipline we describe in is your brand ready for AI search? and in building a GEO strategy. A planning-heavy model — like Claude Opus 5 or Gemini 3.6 Flash — builds its shortlist from that evidence, not from who ships a login button.
What this means for your content
The response is not to chase a partner slot, but to make your fit unmistakable to any capable model. Spell out who your product is for, the problems it solves and the outcomes it delivers, in clean, structured content a model can read and reuse. That groundwork serves you across ChatGPT, Gemini and Claude alike, and it keeps you visible whether the next change is a new model, a surface like ChatGPT Health, or the expanded custom instructions.
Consistency across the open web is what a careful model rewards, and it keeps you clear of the thin signals that spam policies applied to AI responses are meant to filter. If your category can be reached commercially, our overview of ChatGPT advertising covers where paid placement is heading — but the organic groundwork comes first.
How to check your ChatGPT visibility
Because more of the journey now starts inside ChatGPT, it is worth knowing exactly how it treats your category. Here is a short, practical way to re-baseline — today is 31 July 2026:
- Ask your buying questions. In ChatGPT, ask the category questions your customers ask and record which brands and tools it names.
- Note what it connects to. When ChatGPT offers to connect an app, check whether your product appears in the plugin directory for your category.
- Compare against a rival. Run the same prompts with a competitor in mind and see who ChatGPT surfaces first.
- Inspect the sources. Note which pages ChatGPT leans on, and whether your own content is among them.
- Check across surfaces. Repeat wherever ChatGPT reaches — the apps, the desktop app and Codex.
- Track the trend. One run is a snapshot; the value is in watching the movement over time as OpenAI ships more.
How reconnAI tracks ChatGPT answers
reconnAI monitors how the leading AI models — ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overview — answer questions across regions, and re-checks that tracking whenever a platform deepens its hold on the journey. Sign in with ChatGPT is one more sign that ChatGPT is consolidating as the place customers start.
It joins a busy run of shifts we have tracked lately — from Perplexity Brain and ChatGPT on WhatsApp to the model-picker changes. If you want to see how ChatGPT represents your brand, get in touch with our team or explore how AI visibility tracking works.
Sign in with ChatGPT: your questions answered
What is Sign in with ChatGPT? It is a beta feature OpenAI began rolling out on 29 July 2026 that lets you create or link an account with a partner service using your ChatGPT identity, in fewer steps.
Which partners support it at launch? The initial group is Airtable, GitLab, HubSpot, Notion, Supabase and Vercel, offered across select plugins and partner sites.
Does it change which brands ChatGPT recommends? No. It is authentication, not a ranking signal. Being a launch partner does not make ChatGPT more likely to name you in an answer; clear public evidence is still what drives that.
What data is shared with the partner? Only your name, email and profile picture, and you still review and approve the access each plugin receives separately.
About reconnAI
reconnAI tracks how the major AI models represent topics and sources across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overview — across multiple regions. We monitor how those models answer and how they change over time, so you can stay ahead of shifts in the AI landscape.
Last updated: 31 July 2026.