AI brand sentiment
Find out what AI says about you, and why.
ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews already have an opinion about your brand. reconnAI shows you what it is, where it comes from, and what to fix first.
INSIGHT
Pricing is negative in 46 of 80 mentions, mostly when Netflix is compared with cheaper rivals.
Evidence, quoted word for word
"Netflix remains the strongest library, but after recent price rises it is no longer the best value option for most households."
Suggested starting point
people use ChatGPT every week
of consumers now start their search with AI
of B2B buyers use AI to build shortlists
AI has an opinion about your brand.
In search, you could rank fourth and still win the click. In an AI answer there is no fourth place. The assistant names a shortlist, gives reasons and adds caveats, and that framing reaches your buyer before your website does.
AI brand sentiment is how positively or negatively AI assistants describe a brand when they mention it, and whether they recommend it, simply mention it, or caution against it.
"The best choice if original series matter most to you."
"Other options include Netflix, Disney+ and Prime Video."
"Worth checking the latest prices before you commit."
What reconnAI measures
Every answer that names your brand is scored, every day, across five AI assistants and every market you track.
How AI describes you
A sentiment score for every answer, and the share where you are recommended, mentioned or cautioned against.
What it judges you on
The themes behind the score, such as pricing, service and trust, plus the exact words assistants reach for.
How you compare
Competitors and AI platforms scored on the very same answers, so every comparison is like for like.
How AI talks about your market
A tone score for each topic in your category, so you know the climate your brand is judged in.
LLM breakdown
Average sentiment for Netflix by LLM
ChatGPTTrending Descriptors
Words AIs use most about Netflix
Coloured by what the word itself says, so "expensive" counts as criticism even inside an otherwise positive answer.
Attribute Sentiment
What specific qualities do AIs highlight about Netflix?
Why AI says it: the sources behind the opinion.
Every AI answer shows its working. reconnAI links each criticism to the pages and threads cited alongside it, so "AI thinks we are expensive" becomes "that view traces to these four pages".
You see which sources pull sentiment down, which are worth amplifying, how much of it you own, and which Reddit threads are shaping the answer.
- streaming-price-guide.exampleEditorial
- r/cordcutters: "Is Netflix still worth it?"Forum
- netflix.com help: plans and pricingOwned
- tv-deals-roundup.exampleReview
From insight to action
Most tools stop at a score. reconnAI tells you what to fix first, and checks that it worked.
- 01Spot the weak themeUp to ten ranked actions, each with a priority and confidence level.
- 02Read the evidenceThe sentence from the AI answer, quoted word for word, with a link to the full prompt.
- 03See the sourcesThe pages cited where it scored negative, and whether your own site is missing.
- 04Start with a playbookOwned content, earned coverage, Reddit engagement or correcting a source.
- 05Prove it movedMark it done. The next run checks the score, and reopens it if sentiment slips.
Sentiment in your GEO strategy
Generative engine optimisation asks three questions. Sentiment answers the one most tools skip. New to the topic? Start with how GEO differs from SEO.
What does AI read?
The sites, reviews and forums behind each answer.
What does AI say?
The narrative, its causes, and what to fix first.
Built for marketers, in-house or agency side
Brand and marketing teams
Protect your positioning where buyers now ask first, and know which content to fix.
PR and comms
Spot reputation risk early, prove earned coverage is being cited, and build outreach lists from real AI sources.
SEO and GEO
Turn AI search into a measurable, reportable programme with clear monthly priorities.
"reconnAI tells us how visible ClearScore is, and more importantly it tells us how AI engines are positioning us. We now know what's driving our AI visibility and sentiment."Marc Waxman, Director of Performance Marketing, ClearScore
Questions marketers ask
What is AI brand sentiment?
How positively or negatively AI assistants describe your brand when they mention it, and whether they recommend you, mention you or caution against you.
How is AI sentiment different from social listening?
Social listening tells you what people published. reconnAI tells you what the assistant says when a customer asks it directly, and which sources it relied on.
Which AI assistants does reconnAI track?
ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot, across the UK, US, Australia, Canada, New Zealand, South Africa and other markets on request.
Where does AI get its opinion of my brand?
From the pages it reads and cites: your own site, review sites, comparison articles, news coverage and forums such as Reddit. reconnAI shows which of these appear where sentiment is negative.
Can I change what ChatGPT says about my brand?
You cannot edit an answer, but you can change the sources it relies on. reconnAI shows which sources matter most and whether your changes moved the score on later runs.
How does sentiment fit into a GEO strategy?
Generative engine optimisation asks three questions: are we named, what does AI read, and what does AI say. Sentiment answers the third, and links it back to the sources behind it.