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November 10, 2026 — Business Hub in ChatGPT

ChatGPT
Business Hub gives business owners and authorized representatives a place to claim their business in ChatGPT. After your claim is approved, you can access your business in Business Hub. Once your identity verification with Persona is approved, you can publish updates to your business information, connect a product feed, and view insights such as mentions and website clicks.After Persona verification is approved, eligible ecommerce and online service businesses in the US with a website can also create a business agent that answers customer questions using information you provide. Review and publish your agent before customers can chat with it. To get started, openBusiness Hubfrom the sidebar in ChatGPT on the web.Read more:Setting up your business with ChatGPT
Brand Impact
OpenAI launched Business Hub in ChatGPT on 10 November 2026 — a place for business owners to claim their business, verify identity with Persona, publish business information, connect a product feed, and see insights like mentions and website clicks. Eligible US ecommerce and online-service sites can also publish a business agent. This is the first official way to tell ChatGPT who you are and measure how it represents you, but claiming a business is not the same as being recommended, and it covers ChatGPT only — so independent tracking across Gemini, Perplexity, Copilot and Google AI Overview still matters. Read our full analysis: https://reconn-ai.com/news/chatgpt-business-hub-ai-visibility/
Original source ↗ Crawled: 11 Nov 2026 09:11