★ Pinned ChatGPT
15 Jul 2026
chatgpt
July 15, 2026 — Increased custom instructions limit
Brand Impact
On 15 July 2026 OpenAI raised ChatGPT’s custom instructions limit to 5,000 characters, up from 1,500, for Plus, Pro, Enterprise, Business and Education users. Custom instructions are standing personalisation — a persistent brief that shapes every answer’s style and the brands it names. For AI visibility this widens the gap between a generic answer and a personalised one, so brand tracking must span logged-out and signed-in contexts, not a single prompt.
Read our full analysis: https://reconn-ai.com/news/chatgpt-custom-instructions-5000-ai-visibility/