April 16, 2026 — Rolling out ads in Australia, New Zealand, and Canada

ChatGPT is now showing advertisements to free and paid Go plan users in Australia, New Zealand, and Canada, while premium subscribers (Pro, Business, Enterprise, and Education) see no ads. This creates a two-tier visibility system where advertisers can now pay to reach millions of ChatGPT users in these regions, potentially boosting recommendations for brands willing to advertise while users on premium plans remain ad-free. Brands not advertising may lose visibility to cost-conscious users on free and Go plans, giving paid advertisers a significant advantage in product discovery and recommendations.