Added hasAdultConsideration to product-related structured data types
: Added the
hasAdultConsideration
property to the
Merchant listing
and
Product variant
documentation.
Why
: This property brings parity with the Merchant Center feed specification for the
adult property
.
Brand Impact
Google has added a new hasAdultConsideration property to Merchant listing and Product variant structured data, bringing parity with the Merchant Center adult-product feed spec. This gives sites a direct way to flag adult-targeted products in their on-page markup, which Google can use when deciding whether and how to surface them in Search and Shopping. Brands selling age-restricted products need to mark up listings or risk being filtered out of AI and shopping surfaces.
Original source ↗ Crawled: 21 May 2026 09:13