★ Pinned Gemini
30 Sep 2026
gemini_app
2026.09.30
Brand Impact
Google is rolling Skills into the Gemini app globally - reusable saved instructions that tell Gemini how to handle specific tasks, and that will replace Gems (existing Gems migrate across automatically). For brands, this means Gemini answers become more personalised per user, so a single prompt no longer reflects what everyone sees; the fix is to track Gemini across signed-out and signed-in contexts and keep your public facts consistent. A skill is private to its owner and does not make Gemini recommend you to other people.
Read our full analysis: https://reconn-ai.com/news/gemini-skills-ai-visibility/