★ Pinned Copilot
3 Sep 2025
copilot
Microsoft 365 Copilot Chat: Personalize interactions with Copilot Memory
Brand Impact
Microsoft's Copilot now remembers details about individual users from their past conversations and Microsoft account data to give more personalized responses. This means the AI can tailor its recommendations and suggestions based on what it knows about each person's preferences, work style, and history. Brands and products that align with a user's demonstrated interests and behavior patterns will likely receive more visibility in Copilot's recommendations, while those misaligned with the user's profile may appear less frequently.