★ Pinned Copilot
19 Aug 2025
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Microsoft 365 Copilot Chat: GPT-5 now available in Copilot Chat
Brand Impact
Microsoft has upgraded Copilot Chat to use GPT-5, a more advanced AI model that can now handle both quick, simple questions and complex analytical tasks like analyzing detailed business documents. This upgrade means brands and products mentioned in workplace documents—RFPs, proposals, and data files—are more likely to be recommended or featured prominently, since the AI can now better understand context and relationships within those materials. Companies whose products appear in detailed business evaluations or proposals will benefit from improved visibility, while less-documented or smaller competitors may become harder for users to discover through the platform.