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September 29, 2025 — Introducing Instant Checkout and the Agentic Commerce Protocol

ChatGPT
We’re introducing Instant Checkout in ChatGPT and the Agentic Commerce Protocol that powers it, built with Stripe.
ChatGPT can help you find anything on the web and now with Instant Checkout, you can seamlessly buy directly from the merchant, right in chat. Starting today, U.S. ChatGPT Plus, Pro, and Free users can buy directly from U.S. Etsy sellers through ChatGPT, with over 1 million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon.
Instant Checkout
Instant Checkout makes it easy to go from chat to checkout in just a few taps.
Ask ChatGPT a shopping question and it finds organic, unsponsored product results from across the web.Choose an item and ChatGPT shows where to buy, ranking merchants by factors like inventory, price, quality, primary seller status, and Instant Checkout availability.If Instant Checkout is offered, tap Buy, confirm shipping and payment details, and pay in one tap with your card on file or other express pay options.If Instant Checkout isn’t available, ChatGPT provides a direct link so you can purchase from the merchant’s site.
You’re in control at all times and give explicit confirmation to purchase. Payment goes directly from you to the merchant, not through OpenAI.Learn more about Instant Checkout.
Agentic Commerce Protocol
The Agentic Commerce Protocol (ACP) gives merchants and developers a way to build agentic commerce experiences that work with their current systems and connect them with 700M+ weekly active users on ChatGPT.
If you’re a merchant and want to add Instant Checkout in ChatGPT, apply on ourmerchant page.We’ll be accepting and onboarding merchants on a rolling basis.
Developers can start exploring the Agentic Commerce Protocoldocumentationand example implementations onGitHub.
Brand Impact
ChatGPT can now help users buy products directly within the chat interface, starting with Etsy sellers and soon expanding to over 1 million Shopify merchants like Glossier, SKIMS, and Spanx. Brands that integrate with this new "Instant Checkout" system will get prominent placement when ChatGPT recommends products to shoppers, while merchants who don't participate may be ranked lower or lose visibility entirely. This creates a significant advantage for major retailers and early adopters, as ChatGPT essentially becomes a shopping channel that prioritizes merchants offering seamless in-chat purchasing.
Original source ↗ Crawled: 7 Feb 2026 13:44