★ Pinned ChatGPT
29 Sep 2025
chatgpt
September 29, 2025 — Introducing Instant Checkout and the Agentic Commerce Protocol
Brand Impact
ChatGPT can now help users buy products directly within the chat interface, starting with Etsy sellers and soon expanding to over 1 million Shopify merchants like Glossier, SKIMS, and Spanx. Brands that integrate with this new "Instant Checkout" system will get prominent placement when ChatGPT recommends products to shoppers, while merchants who don't participate may be ranked lower or lose visibility entirely. This creates a significant advantage for major retailers and early adopters, as ChatGPT essentially becomes a shopping channel that prioritizes merchants offering seamless in-chat purchasing.