October 1, 2026 — New ways to shop in ChatGPT
Virtually try on clothing and accessories:A “Try on” button will appear on product listings for clothes and accessories in ChatGPT. Select it, then take or upload a selfie to generate a virtual try-on with ChatGPT Images. Your reference photo is saved for future try-ons. You can change or delete it in Settings → Personalization → Reference photos.Save your finds:Save any product to Favorites or create a folder to organize your finds in your ChatGPT Library.
Available in ChatGPT on mobile and web.
Brand Impact
On 1 October 2026, ChatGPT added virtual try-on and a Favorites library to its shopping experience, rolling out globally on web and mobile. A Try on button on clothing and accessory listings lets shoppers upload a selfie and see an item on themselves (powered by ChatGPT Images 2.5), while Favorites saves products to a personal ChatGPT Library. For brands, the signal is that product discovery is moving inside the assistant: the try-on and saved finds are private and not ranking signals, but the product listings ChatGPT surfaces when people shop are becoming a real visibility channel worth tracking.
Read our full analysis: https://reconn-ai.com/news/chatgpt-shopping-try-on-ai-visibility/
Original source ↗ Crawled: 2 Oct 2026 09:11